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FEK25AK04-3002
Innehåll:
- kundresan, segmentering och personas
- relationsmarknadsföring
- inbound marketing, content marketing. marketing automation
- nyckelkunder
- kundlönsamhet
- kundupplevelse
- värdebudskap, kundvärde, värdeerbjudande
- CRM, social CRM, CXM
- försäljningsprocesser
- förhandlingstekniker & avslut
NU22CC04-3007
If you fail in practical exam resuscitation, re-take is arranged
If you fail in the practical exam in the rest of the course, you will make a movie
NU22CC10-3006
Feedback on the assignments is given generally during seminars and through grades on Peppi. Individual feedback is given if asked for from the teachers.
Novias instruction for writing must be used In the assignments
Students are divided into two groups for simulation and escape game
SHV22FU01-3005
Alla skriftliga inlämningar plagiatkontrolleras.
Kursen skall avläggas under höstterminen 2026.
NU26IN01-3001
Compulsory attendance
-oral presentation (video recorded)
-written assignments (according to the UAS's guidelines)
NU26FN03-3001
Additional information is found on the Moodle page of the course